Great content isn't about posting more. It's about finding the sweet spot where what your brand wants to say meets what your audience cares about and what the platform rewards. That overlap is where organic growth happens. I find it through research and strategy, then build everything around it: formats, copy and creative direction.
Audience research, positioning and content pillars. A clear plan for what to post, why, and for whom.
Planning, creating and running your Instagram, LinkedIn, or both. Steady growth built on content your audience actually cares about.
Captions, LinkedIn posts, blog articles, newsletters, handbooks and flyers. Copy that makes people stop and read.
A brand identity and tone of voice that make your feed recognisable at a glance, even before anyone reads your name.
Launching a new account from zero, or turning an existing one toward a new audience without losing the people you already have.
Want to film Reels without the awkwardness, plan a month of content or master Canva? I'll teach your team, hands-on. Or we brainstorm together, for example on your creative direction.
CASE 01
Repositioned a psychoeducation startup from schools to parents. Started with a parent survey and two audience personas, then built recurring content formats, a calmer visual identity and a newsletter series for two audiences.
CASE 02
Built the social media presence for the MCMS master's programme from scratch: strategy, visual identity and tone of voice. Led a team of five student content creators to keep every post on brand.
CASE 03
Social media strategy and content for a luxury wellness concierge operating seasonally in the Caribbean and the South of France. A feed as calm and considered as the service itself.
CASE 04
Launch strategy for an AI and digital agency in the DACH region. Three content pillars, a 9-post launch grid and a content planner that took the team from zero to a clear, consistent feed.
I've been working in marketing for 6 years now, helping brands become the ones people actually want to follow. My work sits where strategy meets creativity: content strategy, organic social media, copywriting and creative direction, in any of the five languages I speak. What drives me is the moment a brand finally sounds like itself, and an audience starts to listen. Currently based in Lisbon, Portugal.
Don't know where to start with your socials? No time to run them? Or you'd simply rather focus on running your business? That's exactly what I'm here for. Tell me a little about your brand and I'll get back to you soon.
